Business Professionals of America (BPA) is pleased to announce a newly established partnership with Facebook, Inc. that will provide valuable educational information and resources to all of its members.
Through the launch of their new Digital Marketing Skills program, Facebook will provide BPA educators at all levels of Career and Technical Education easily accessible online and in-class content which can be utilized to enhance existing curricula, while exposing additional avenues for real-world experiential learning.
“In this day and age, there is a strong emphasis on the importance of digital citizenship and knowing how to appropriately use social media, digital communications and marketing,” said BPA Executive Director Dr. LouAnn Ross. “Developing a partnership with Facebook, a company seen as a global leader in digital marketing and communications, will only strengthen the hands-on learning opportunities our BPA members have available to them as they prepare for success in the global marketplace.”
This new partnership will not only offer BPA advisors and students access to curricula, but it will also introduce a pathway for students to earn a certification. The new Facebook Certified Digital Marketing Associate Certificate will be offered through Pearson VUE and will empower students to reach their career goals through digital marketing across the Facebook, Inc. family of apps including Facebook, Instagram and Messenger.
“We’re excited about this partnership with BPA to bring our digital marketing skills content to all of its members,” said Global Marketing Lead for Facebook Business Education, Mark Zeller. “Our vision is to support educators with free access to relevant, up-to-date content for the classroom that will help them enable and empower their students to enter the workforce with in-demand skills. Combined with the in-classroom experience, our industry recognized Certification will also provide students with an additional signal on their resumé that proves their competency in using Facebook’s Ads Tools.”
“The mission of our organization is to develop and empower rising student leaders to discover their passion and change the world by creating unmatched opportunities for growth through education, competition, community service and personal development. This includes educating our students effectively and responsibly in a world consumed by social media and technology,” said Dr. Ross. “We could think of no better partner than Facebook to ensure our students are provided with appropriate educational resources and understanding so that they may become successful in the digital world.”