As a global leader in marketing, Facebook Blueprint is committed to connecting educators with real-world marketing education resources. To help navigate the back-to-school transition to hybrid/in-person learning, Facebook Blueprint is offering free, digital marketing education content to the BPA educator community.
What is Facebook Blueprint?
Demand for digital related marketing jobs is growing 30% faster than overall marketing positions. Blueprint is Facebook’s global business education and training program that empowers learners to achieve their marketing career goals. These adaptable resources support business and marketing students with critical digital skills training needed to enter the economy.
Interested in learning more about Facebook Blueprint? Watch our Informational Video.
Teaching & learning resources for educators
In May 2020, Facebook partnered with BPA to launch our Educators Portal for CTE and higher education learning communities. The Facebook Blueprint Educators Portal includes everything you need to integrate Facebook’s digital marketing tools into your curricula. Lessons include facilitator notes, quizzes, videos, and virtual learning modules that students can complete at their own pace. Interactive classroom activities and case studies provide students with hands-on marketing experience. The portal can prepare students for the Facebook Digital Marketing Associate Certification to offer a sign of proficiency in the field when entering the workforce.
Please check out the Facebook Blueprint resources available:
- Educators Portal
- Self-paced Blueprint courses
- Digital Marketing Associate Certification
- Online Safety and Privacy Module
- 10 Week Virtual Learning Course
- Blueprint Study Guide
- Blueprint Practice Exam
We hope you will find these resources helpful in teaching digital marketing skills to your students and in empowering student career pathways. We are grateful to continue to support the BPA community!
The Facebook Blueprint Team